Nearly a quarter (22%) of Britons will be sending their loved ones a present in the post this Valentine’s Day, with nearly one in ten (8%) more likely to do this than they usually would due to lockdown restrictions, according to new research from Royal Mail.
The findings come as the UK continues to adjust to the realities of lockdown, and more people turn to the mail to make emotional and meaningful connections with loved ones.
The study, released in the run up to Valentine’s Day, revealed the nation’s saucy side. Although chocolates (36%) and flowers (22%) are the most popular choices for postal-bound gifts, underwear (4%) is also tipped to be on peoples’ gift lists. Pyjamas (5%), a lockdown sales staple, also feature highly.
Most Popular Postal-Bound Valentine’s Day Orders
|1. Chocolates (36%)|
|2. Flowers/plants (22%)|
|3. Alcohol (12%)|
|4. Perfume/aftershave (12%)|
|5. Jewellery (8%)|
|6. Candles (6%)|
|7. Clothing (6%)|
|8. Pyjamas (5%)|
|9. Stuffed toys (5%)|
|10. Underwear (4%)|
Some of the more unusual Valentine’s postal orders the study unveiled include Lego, a ‘hug token’ and even an afternoon tea set.
Although romantic partners (18%) are the most common recipients of postal bound presents this Valentine’s Day, two per cent of us will be sending something to an absent friend, and another two per cent to a family member. Two per cent will also be sending a gift to a romantic interest that they are not currently in a relationship with.
Those from the Midlands (24%) are most likely to send a loved one a present in the post this Valentine’s Day, followed by Scotland (23%).
Mark Street, Head of Campaigns at Royal Mail said: “As we struggle to meet up with friends and family, there is now – more than ever – a special joy in receiving a present from a loved one in the post. Be it a romantic interest or even an absent friend or family member, this research clearly demonstrates the innate and intimate power of the parcel.”